Green that carries the brand mark.
For a launch, a pop-up or a sampling space, the hedge wall is the surface the brand goes on: a logo cutout, shelves of product, or letters you buy and keep. Send the footprint and what the wall has to hold, and we reply with a plan and pricing.
What carries the brand
Five pieces, and the branding job each one does.
Activations on record
One cube at two festivals, and two Car Week builds on the Monterey Peninsula.
Activation formats
Six activation formats and the build behind each.
Product launch wall
Boxwood with the product on built-in shelves and the logo cut in above it.
Sampling station
Low runs mark the sampling area and its line, with a gap for entry.
Pop-up shop
Living wall sections behind the counter or along a window give a short-lease space a finished look.
Walk-in structure
A cube or room of mountable hedge panels with one controlled entrance, as Hendrick’s Gin ran at two festivals.
Hospitality rooms
Double-sided runs split a hospitality space into private rooms.
Branded maze
A route between hedge walls with a brand moment at each turn.
Pricing an activation
Branded pieces are quoted per project: letters (which you keep), custom structures, arches and living walls. Plain panels have published starting rates, $160 for a 4×8 and $130 for a 4×4, and living wall sections start at $250. Orders meet the local minimum of 10 panels in California, 12 in Las Vegas, and 8 to 12 across our Texas and Arizona markets. Delivery, setup and strike are quoted per event.
Agency and brand questions
Should we rent or buy letters for a campaign?
Buy. Custom letters are a purchase, so the brand owns them for every stop on the tour. TRUELOVE is the only letter set we rent.
Can we see the activation before we commit?
Plan a Layout in the Design Studio gives you a top-down sketch to share. It draws the plan; it doesn’t render a photo. When available, our in-house team can produce a photorealistic mockup.
Can product sit inside the wall?
Yes. Display shelving is a listed option on the boxwood panels, and champagne racks suit bar-style sampling.
How fast can a pop-up go in?
Install time depends on the footprint and access, so we confirm the window with the venue before quoting. For scale, Casa Ferrari’s 100+ panel layout fit inside narrow venue windows at Monterey Car Week.
The venue wants a certificate from every vendor. Can you send one?
Yes. Documents available on request.
Reads for brand teams
Activation markets
Launches and pop-ups in these metros are on our routes.
Send the footprint and the brief
Tell us the venue, the dates and the job the wall does: logo, shelf, queue line. We reply with a plan and pricing.