The logo wall
An 8-foot run with a branding cutout or hedge letters, lit with LED for evening crowds.
Brand activations
A sponsor footprint has to say whose it is from across the field. Hedge walls carry the logo, the shelf of product and the line of guests waiting to get in. Hendrick’s Gin’s 25-foot cube at Stagecoach 2023 was designed with their in-house team, then rebuilt at Lollapalooza.
What the wall carries
The branded wall sells. The plain runs steer the line.
Boxwood panels take custom branding cutouts, integrated LED lighting, display shelving, champagne racks and floral arrangements. Around that branded wall, plain runs show where the footprint begins, where the queue forms and where sampling happens. Hedge letters are a purchase rather than a rental, so the brand keeps them for its next activation.
Logo cutouts
Integrated LED
Display shelving
Letters you keep
Built for
Brands and events we’ve built for
Every name here has a case study behind it.
ESPYS
Casa Ferrari
CES
AfroTech
Hendrick's Gin
Qualcomm
Lollapalooza
Stagecoach
AREA15
Monterey Car Week
Use cases
Four pieces of a sponsor footprint
Most activations use two or three of these together.
Sampling and product counter
Display shelving set into the hedge so product sits at eye level with green behind it.
The queue
Low runs that hold a line outside the footprint without looking like crowd barriers.
A build that tours
Modular sections that pack down and go up again at the next event, as the Hendrick’s cube did.
Formats
What a branded hedge moment looks like
Backdrops, letters, pop-up edges and a bar wall, all built from modular greenery.
Proof
Activation builds on file
One cube at two festivals, and a luxury hospitality footprint.
FAQ
Agency and brand questions
/Can our logo go on the hedge wall?
Yes. Custom branding cutouts and integrated LED lighting are listed options on the boxwood panels, and display shelving can hold product in the same run. Send the logo file and the wall size and we’ll scope it.
/Do we rent or buy hedge letters?
Buy. Hedge letters are a purchase, 3 to 6 feet tall with an LED backlight option, and the brand keeps them after the event. They’re quoted per project.
/Can one activation travel to a second event?
Hendrick’s Gin’s cube did. It ran at Stagecoach 2023, then our crew drove it from Escondido to Lollapalooza in Chicago and set it up again.
/What do you need from our creative team?
The footprint, the entry and anything the build ties into. With Hendrick’s Gin we confirmed those with their in-house designers early, which kept late changes off the install day. Our Design Studio is a drawing tool for rough layouts, not a render; our in-house team can produce photorealistic mockups when available.
/Can arches or living walls sit inside the footprint?
Yes. Arches, letters and living walls are quoted per project. Our living walls are free-standing, so they don’t need a wall to hang on.
/How is this different from a branded hedge maze?
This page covers walls that carry a brand. When guests walk a route through the greenery, see the branded maze page.
Layout help
Send the footprint and the logo file.
Tell us the event, the footprint size and what the wall has to carry: logo, product, a queue. We’ll come back with a layout and a quote for panels and branding.