A maze turns an activation into something guests do instead of something they walk past. Qualcomm’s maze in San Diego wrapped a central stage; Summit Golf Club’s Mother’s Day maze in Las Vegas gave mothers and daughters a route to walk together.
Renting a maze without a brand program? The hedge maze product page covers the standard rental format.
Route first
Start with where the maze ends.
Both documented mazes were planned around a destination. Qualcomm’s led to a stage built for a presentation, using more than fifty single-sided 5′ × 8′ panels and almost one hundred double-sided 4′ × 8′ panels so every wall looked solid. Summit Golf Club’s was built with clean outer edges, so the club could dress the outside with themed materials while the inside stayed a maze.
One inventory, any route
The panels that build a straight run also build corners, reveals and switchbacks. The route below is a sketch, not a past build.
Every filled block is a modular hedge panel. The same inventory that builds a straight run builds corridors, corners, reveal moments, and full walk-through maze layouts.
Routes we’ve built
Two mazes and the cube whose entry worked like a maze gate.
Mazes and cubes, plus the corridor format
Qualcomm, Summit Golf Club and the Lollapalooza cube are documented builds; the corridor and path tiles show the format.
Maze activation questions
/Can the maze end at a stage or a product reveal?
That is how the Qualcomm maze worked. It was built around a large central stage, so the route supported guest circulation, production access and a presentation moment at the center.
/Can the outside of the maze carry branding?
Yes. At Summit Golf Club we designed the exterior with clean edges so the club could dress it with themed materials, extending the look beyond one backdrop while the inside stayed green.
/How many panels does a branded maze take?
The floor plan decides it. Qualcomm’s used more than fifty 5′ × 8′ single-sided panels and almost one hundred 4′ × 8′ double-sided ones. Send the footprint and the route you have in mind and we’ll count it.
/Who designs the route?
We map it with you. For Summit Golf Club we laid out the maze with the client, then walked the whole route on install day to confirm alignment and flow. The Design Studio lets you sketch a layout first; it’s a drawing tool, and photorealistic mockups from our in-house team are offered when available.
/Do guests need staff at every turn?
Summit Golf Club’s brief said no: the maze had to be obvious enough for a wide age range to walk without a long explanation or a staffer at each corner. We plan the route to that standard.
Layout help
Sketch the route. We’ll build the maze around it.
Send the footprint, where guests enter and what waits at the end. We’ll return a panel count, a route and the faces that need to be double-sided.