Alex Tarnowski
500+ event rental builds since 2016. From a single hedge wall order to full-scale festival builds across four states.
How Evergreen Started
Alex Tarnowski founded Evergreen Event Rental in 2016 as a rental division of Geranium Street, an artificial plant manufacturer based in Southern California. The initial idea was straightforward: event planners were buying artificial hedge panels for single events, then storing or discarding them afterward. A rental model would give them the same premium look without the waste or upfront cost.
The first jobs were small backdrop walls for San Diego weddings and corporate events. Within a year, the scope expanded to multi-panel configurations, hedge arches, and branded event builds for product launches. By 2018, Evergreen was supplying hedge walls for major music festivals including Stagecoach, and by 2020 the company had built out a full-service operation covering California, Texas, Nevada, and Arizona.
Today, Alex oversees every project from initial quote through final strike, managing a crew that handles delivery, setup, and teardown for events of every scale. With more than 500 completed event rental builds, the operation has built working relationships with convention centers, resort properties, and festival production teams across all four states.
By the Numbers
Role
Founder and lead project manager. Handles quoting, design consultations, logistics planning, and on-site supervision for every event setup.
Technical Expertise
Running 500+ event builds across convention centers, resorts, festival grounds, and private venues builds a specific kind of operational knowledge that goes beyond design.
Notable Events and Clients
A selection of events and productions that have used Evergreen Event Event rental builds. This is not an exhaustive list.
Award Show
ESPY Awards
Trade Show
CES
Conference
Afrotech
Music Festival
Stagecoach
Music Festival
Lollapalooza
Music Festival
Beyond Wonderland
Automotive
Monterey Car Week
Experiential Venue
AREA15 Las Vegas
Articles by Alex
Guides, planning resources, and industry insights written from direct project experience.
Work With Alex and the Evergreen Team
Tell us about your event and we'll design a custom event setup that fits your venue, timeline, and vision.